About NOIR & CO.

NOIR & CO. started in Islamabad in 2019 with a simple frustration: premium-looking accessories in Pakistan were either overpriced imports or disappointing knock-offs. We set out to build the middle path — genuinely well-made watches, wallets, eyewear and rings at prices that make sense.

Every piece we stock is inspected by hand before dispatch. We work directly with manufacturers, skip the middlemen and pass the savings to you. Over 25,000 customers across 400+ Pakistani cities have shopped with us, and the majority come back.